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Solutions / E-commerce and retail

Infrastructure that stays up on campaign day

Auto-scaling, hourly-billed infrastructure for stores whose traffic rises tenfold within hours. When the campaign ends, the cost drops too.

Requirements met
PCI DSS A dedicated secure segment for the payment page.
KVKK Protection of customer data and order records.
E-commerce legislation Retention of order and invoice records.
İYS compliance Commercial message consent management (with MailGuard).
10× Campaign-day scaling
< 200 ms Page response target
Hourly Post-campaign cost reduction
99.9% Uptime SLA
Challenges

Do not spend the year’s biggest sales day crashing

Black Friday traffic can be ten times a normal day. Renting large hardware all year to meet it is wasteful; not renting it and taking the risk means direct revenue loss.

Pre-campaign load testing

We simulate the expected traffic and find bottlenecks before the campaign.

Auto-scaling

Servers are added as traffic grows; resources are released as it declines.

CDN and caching

Images and static content are served from the edge, reducing origin server load.

Bot and stock protection

Filter out campaign bots with NetWaf so stock goes to real customers.

Recommended architecture

The standard architecture we build for high-traffic stores; the product catalog and cart scale separately.

Edge layer
CDN NetWaf and bot management DDoS protection
Application
Kubernetes Auto-scaling Load balancer
Data
Managed PostgreSQL Redis cache OpenSearch (product search)
Media and messaging
Object storage MailGuard (order email)
Customer reviews

What e-commerce teams say

“Last year we crashed in the first hour; this year we got through Black Friday without a single minute of downtime.”
DA Deniz Arslan E-commerce Director · A fashion retailer
“The cost really dropped after the campaign; we no longer pay for a large server all year.”
GU Gökhan Uçar Co-founder · An online store
“Their finding two bottlenecks in the load test ahead of time saved campaign day.”
Merve Şen Technology Manager · A retail brand
S.S.S.

Frequently asked questions about e-commerce cloud infrastructure

Yes. Auto-scaling adds servers as traffic grows and the CDN serves static content from the edge; bottlenecks are found and fixed ahead of time through pre-campaign load testing.

No. Thanks to hourly billing, the cost drops as you scale down; you do not have to rent large hardware all year just for the peak day.

Servers are automatically added to or removed from the application layer based on CPU and request metrics; the product catalog and cart can scale independently of each other.

The payment flow is kept in a dedicated secure segment with a NetWaf (WAF) in front of it; the cardholder data environment is isolated from other systems, narrowing the audit scope.

NetWaf bot management filters out automated bots so stock stays available to real customers; DDoS protection runs at the edge layer to protect the origin servers.

With managed PostgreSQL, a Redis cache and OpenSearch-based product search, the page response target is kept below 200 ms even at peak moments.

With CDN and object storage, images are served from the edge closest to the user; this reduces origin server load and pages open faster.

Yes. We run a load test that simulates the expected traffic before the campaign, review the architecture together, and stand ready with our team on peak day.

A case from this sector A fashion retailer got through Black Friday without downtime

The store, which had crashed in the first hour the previous year, was migrated to a Kubernetes-based auto-scaling architecture. Two bottlenecks were found and fixed in pre-campaign load testing.

11× Peak traffic increase
0 Minutes of downtime
42% Off-campaign cost reduction

Talk to a team that knows your sector

A solution architect who has run projects in that sector joins the meeting. In the first meeting we produce an architecture draft and a cost range.

Schedule a meeting